One of the main advantages to posting an ad on Facebook is the fact that many people can pass it along as far as commenting on the ad or reposting it for other friends to see it. The article used the 2010 Nike commercial as a great example. They were able to double their Facebook fan from 1.6 million to 3.1 million and on Facebook that is great increase over one weekend. It also cost a lot less by putting ads on Facebook because others are sharing it instead of the company having to continue to show the same commercial over and over again. The total revenue received is another great advantage.
Some major disadvantages that users may encounter are the low click-through rates. If a person is not paying attention to the advertisement then it will not be clicked on therefore it will not be viewed by the users. Facebook also, in a way, forces the advertisement upon you and that is not generally a good way to advertise something. Users on Facebook are not looking to view ads. They are Facebook for communication with friends and other miscellaneous things. Advertisements are only good on Facebook it they are in commented on by other users so that they are able to be viewed by that user's friends.
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